Cell Phone Bandit

The cell phone bandit was arrested in my town, Centreville, this morning.  I can understand robbing a bank 50, even 20 years ago.  These days you would have to be very, very stupid to attempt a robbery.  Actually, if this woman had robbed just one bank, she would probably have gotten away with it.  She may have even gotten away with more if not for her trademark, talking on a cellphone during the robbery.  What kind of a stupid criminal purposely creates a gimmick for themselves that's so unique it gets syndicated by the AP all over the country, resulting in police forces all over the country looking for you?