Another example of a new type of campaigning

Never before has a campaign built up this much anticipation about a VP pick.  Regardless of who it is, everyone (including republicans) is trying very hard to figure out who Obama has chosen.  

This plan has accomplished a few things.  

1. Obama has millions of new cell phone contacts who signed up for the text message to alert them when the VP pick will come.

2. Add to that millions of new email contacts.

3. Nobody is paying attention to anything McCain says or does, other than his slip up about not knowing how many houses he owns.

4. #3 will continue for all of next week, since the democratic convention is starting.