iPad magazine pricing out of touch

Wired is reporting that its iPad app sold 24,000 copies in 24 hours.  While I don't doubt this figure, I do think that the pricing for their online magazine is absurd.  They point out that at $5 each, it is the same price as the print version at a newsstand.  That is true, however a subscriber gets the same thing for $1 delivered to their house.  Given that the edition at your house can easily be lent to your friends, read in the bathroom, or used to start a fire, there's a lot more usefulness than a digital copy.  Wired needs to price this app at $1 to match their subscription price.