A big mistake that Apple made in its launch of the iPad is the pricing. Most of Apple's products have two or three options. The iPad has 6: 16GB, 32GB, 64GB and all with or without 3G. This creates a lot of confusion for consumers when looking at the product. I would bet anyone thinking of buying a model right now is deliberating which model to get. This thinking makes them focus more on the price, and focusing on price is generally not good when a consumer is deciding whether to buy a product.
Apple should have only come out with three models: 16GB, 32GB, 64GB. The 16GB would have no 3G while the other would have it. That way, consumers would still have the bare bones option at $499 and the middle option would only be premium. Most people would buy a medium-high product before a medium-low.
Oh yeah, they also really fucked up on the name.
No comments:
Post a Comment