2010-02-02

Toyota in a world of pain

Toyota's reputation has been completely destroyed in the period of 2-3 weeks.  

What was at one time a minor story has now spiraled out of control.  The government is looking into the accelerator recall, customers are pissed, sales are down.  I'm a bit surprised that Toyota took so long to respond to these issues.  While it is good that they did, I think this is going to hurt them longterm.  Very few Toyota's are sexy, most are just practical, safe, reliable cars.  With this recall, the safety and reliability image has taken a big hit.

A fix has been announced and dealers are getting ready to start repairs, but this is way too little too late.

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