What was at one time a minor story has now spiraled out of control. The government is looking into the accelerator recall, customers are pissed, sales are down. I'm a bit surprised that Toyota took so long to respond to these issues. While it is good that they did, I think this is going to hurt them longterm. Very few Toyota's are sexy, most are just practical, safe, reliable cars. With this recall, the safety and reliability image has taken a big hit.
A fix has been announced and dealers are getting ready to start repairs, but this is way too little too late.
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